persuasive communication and but therefore

The Three Most Important Words in Persuasive Communication

We lawyers are told to use narrative to advocate for our clients and persuade decision-makers.  But, nobody ever taught us how to tell great stories.  That’s all about to change. Persuasive Storytelling Imagine we are hunkered down at our favorite bar.  I throw back a shot and say, “Man, have I got a story for…

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