The Internationally recognized leader in video sentencing advocacy.

Every client has a story to tell,
a humanity to reveal.

Law Like You've Never Seen


Ordinary measures lead to ordinary results.

Every client’s story matters. A good lawyer understands the importance of uncovering that story and telling it well. Typical tools of advocacy pale in comparison to a well-crafted short documentary video. Passon is on the cutting edge of this powerful and persuasive litigation process.

As a criminal defense lawyer with over 20 years’ experience and an award-winning filmmaker, Passon possesses a one-of-a-kind skillset. He will help illuminate the truth of your client’s story in a way traditional methods of persuasion advocacy simply cannot. This method is not only accepted, but welcomed in courts across the country.

CLE on Demand

Inside The Staircase: Lessons from the Michael Peterson Murder Trial

In order to rebut the defendant’s claim that his wife died from a fall down the stairs as opposed to a savage beating, the state enlisted a small army of dubious “experts” to prove its case.



Seeing is Believing

In this free CLE, learn how to use visual, emotional-based storytelling at the sentencing and penalty phase.

New Book!

The Narrative Gym For Law

The Narrative Gym for Law

I am excited to announce the publication of a groundbreaking new book on legal storytelling! The Narrative Gym for Law is an introduction to a method of narrative construction called the "ABT", which stands for "AND, BUT, and THEREFORE." It's the brain-child of Dr. Randy Olson, Ph.D, a Harvard-educated scientist turned Hollywood filmmaker.

Most lawyers understand that “story" is at the heart of persuasive advocacy, but there's long been a need for a simple, analytical approach to this often convoluted, esoteric topic. When I found the ABT, I knew it was the perfect vehicle to communicate narrative structure to lawyers in a way that is straightforward, immediately actionable and applicable to any area of practice. So, I stalked Dr. Olson and convinced him to co-author this book with me!

Want to learn more?

Click below to schedule a free 30 minute consultation.

Why Visual Advocacy


Seeing is believing.  If a picture is worth a thousand words, a video is worth a million.  A powerful story told with powerful visuals enhances the credibility and impact of sentencing arguments.


Video gives the attorney greater control over the unpredictability of live witnesses and brings sterile written witness statements to life.


Research consistently shows that video is a highly effective tool for communication and persuasion.


Videos give the judge or jury an up-close and personal view of the human side of your client, their family and their life.


As the leading expert in sentencing video advocacy, Passon has the legal experience and production capabilities to handle any kind of case.


The potent combination of legal advocacy and documentary film making has the power to change lives.


I just wanted to take some time to really thank you for the video you made. That video was what changed the judge's mind and I hope you have a ton of business because the service you provide made all the difference in the world in my case.



I just wanted to take some time to really thank you for the video you made. That video was what changed the judge's mind and I hope you have a ton of business because the service you provide made all the difference in the world in my case.


Our civil case settled with flying colors all because of the "Day In the Life" video you produced for our mediation.  Up until seeing your video, the defense had no idea how much this incident negatively impacted each of the family members.  We so appreciate your work on this case!

 - Kristen Wong, Mayes Telles Attorneys

Since we've met, I've totally reassessed the way I approach sentencing. Using your various methods, including the three Rs, and ABT, I've become a much better lawyer.

 - Patrick T. Barone, Esq.

At sentencing, the prosecutor referenced my sentencing memo and said she had never seen one that told a more compelling story about a client.

- Cathy Gormley, Esq, Seattle, WA

From the Blog

Every good story has meaning!

We humans are undeniably creatures of story.  Think of how empty life would be without ever having been transfixed by images dancing before our eyes in a dark movie theatre, engrossed in an incredible page-turner, or mesmerized by a master storyteller weaving a yarn around a roaring campfire. But stories…

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The Labor of Law – Save Yourself and You Save the World

Next month I will have officially reached my twenty-fifth year of lawyering; the majority of those years were spent slogging through the litigation trenches as a state and federal public defender.  These can be dark waters we lawyers swim in.  We confront people at their lowest moments in life.  We…

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